Hollins University
Role | Copywriter, Content Strategist
For | NewCity Media
Project Type | Website redesign
Hollins has a reputation as a premier liberal arts school and women’s university, with a storied tradition of great authors. That needed to come through when it counted most.
Degree pages were given extra attention, to capture the desires and motives of each prospective student.
Hollins already had great photography. But not all aspects of the university were on display. It was important to describe to prospective students that Hollins would not just be your ideal university, but your new home.
It was a wonderful experience to work with the Hollins team to make something that really felt like a lively and accurate testament to their personality.