Click & Pledge
Role | Copywriter, UX designer, Website design
For | Click & Pledge
Project Type | rebrand, website redesign
Awards | Rising Star Award (Nominated), Roanoke-Blacksburg Technology Council, April 2017
As an online fundraising platform, Click & Pledge’s software suite was comprehensive. That’s all aces if you’re a nonprofit professional, but that wasn’t the primary message. The rebrand positioned Click & Pledge’s causes at the front-and-center of its messaging, with updated product screenshots for a fresh new look.
The solution: one platform for all. Whatever your nonprofit needed — from accepting online donations, to donor management, to event ticketing — Click & Pledge could help you do it.
That’s not to say Click & Pledge didn’t need to feature its products — they just needed their own, dedicated landing pages. But rather than just throw all the information out at once, we decided to highlight each product feature at the top of the landing page. If a customer was interested in learning more, he or she could click on an icon that acted as an anchor link to more information further down on the page.
Additionally, extensive care was given to research each product and rewrite every single description.
RESULTS
Featured by Charity Navigator as one of “7 of the best nonprofit blogs to follow”
Increased unique site visitors by 26%
Increased goal conversions by 20%
Increased blog readership by 70% over a one-year period